MarTech Series’ Post

Innovid Adds Conversion Signals to Harmony, Google DV360 Adopts Early Guy Kuperman, Chief Strategy Officer, Innovid, stated, “Instead of waiting until a campaign ends, they can now optimize in-flight based on actual business outcomes, improving both performance and efficiency. It’s a smarter, faster way to connect spend to results and make every impression count.” Read More:- https://lnkd.in/d_QJPfpi #Innovid #news #martechcubenews #mtc #marketingtechnology #martechcube #Google

Building for the future of advertising — GEM, our largest foundation model uses advanced computing to deliver smarter, more relevant ad recommendations. Since launch, it has driven a 5% lift in Instagram ad conversions and 3% on Facebook, improving the quality and impact of every ad users see. Better engineering, better ROI results, better experiences. https://lnkd.in/gcGXiBYk #Engineering #AdTech #DigitalMarketing #AIscale #Advertising

IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing https://ow.ly/nUFK50XmsOO #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

🌟 Behind every high-performing AdTech campaign is engineering built for outcomes. Dan Barnett shares how his team empowers brands and media planners to succeed in today’s dynamic landscape. 👇 #MobileFuse #employeespotlight #adtech

This summer, I became an investor and advisor to Antenna, a great company whose founders Jonathan Carson and Rameez Tase I was introduced to by VCs who also backed Wondery. Antenna helps the leading subscription businesses in multiple verticals (SVOD, vMVPD, audio, sports, gaming and health) get a complete picture of Americans' subscription behavior across multiple services: sign-ups, bundling, churn, resubscribes, overlap analyses, by service, distributor, tier and plan. And just a few days ago, they launched a new product: Subscriber Views, which ties their proprietary data on subscription behavior to show-by-show viewership. If you follow what I write about, you'll know that sounds like Christmas morning to me. While every streamer has very granular information about what their own subscribers do on their own platform, there is no better way to avoid the "optimization trap" than to have a complete picture of: → What subscribers are doing off-platform → Wwhat non-subscribers are doing THE BIGGER PICTURE: → Most subscription businesses tend to over-optimize based on their own data (because it's 'where the light is', the streetlight effect) → Subscriber Views connects the dots between subscription behavior and actual content consumption across platforms → Understanding cross-platform behavior is where real opportunities emerge → This isn't just analytics: it's the kind of intel that can be turned into enterprise value. Congratulations Jonathan, Rameez and team for launching Subscriber Views—I can't wait to see what you have in store next!

It’s time for the web to catch up with how people actually watch video. Most of today’s audiences don’t flip their phones to watch a video, they scroll, tap, and stay vertical. Yet the web? Still designed for a world that thinks horizontal. In our recent interview with La Razón, we talked about what this means for publishers, advertisers, and the future of engagement. Because this shift isn’t just about a new format, it’s about changing the way content feels on the web. Vertical video connects faster, holds attention longer, and meets users exactly where they already are. At Truvid, we’re helping publishers evolve with this behavior, transforming how video fits (and performs) across the modern web. #VerticalVideo #VideoMonetization #DigitalPublishing #Truvid

Programmatic advertising moves fast, and the terminology moves even faster. From SPO and MFA to bid shading and attribution windows, the language can feel like a whole ecosystem of its own. To simplify things, our team put together a quick reference guide covering the most common programmatic terms and concepts. Whether you're new to ad tech or looking to sharpen your technical understanding, this glossary is designed to make the space easier to navigate one definition at a time. Let us know in the comments 👇 😊 #ProgrammaticAdvertising #AdTech #MediaBuying #DigitalMarketing #PerformanceMarketing #MarketingEducation #AdOps #DataDrivenMarketing #MarTech

Think ad tech can “make campaigns easier and boost performance”? Not quite. It can simplify tasks, but it won’t replace the strategy and optimization your business needs to grow sustainably. 𝗜𝗳 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗳𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹, 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗲 𝘄𝗼𝗻’𝘁 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘁𝗵𝗲𝗿𝗲. If convenience is your main priority, ad tech might help—but don’t expect it to drive meaningful growth. Curious about where ad tech helps, where it falls short, and what really drives results? We break it down in the full article. 👉 https://lnkd.in/eBs4w3VQ #AdTechInsights #MarketingStrategy

We don’t scale campaigns. We scale systems. Most advertisers think it’s about pushing one winning ad. But real scale comes from building a repeatable engine – Test fast – Refresh often – Rotate offers – Map data across funnel stages The ad is the spark. The system is the fire

Building for what’s next. In ad-tech, "next week" can look nothing like the last. That's why durability isn't a buzzword, it's strategy. While others chase the newest integration or headline deal, we keep refining the layers that make innovation possible: infrastructure, transparency, and real publisher control. Building an AdServer is not an easy task. Prebid Server is not an AdServer! it’s the connector between supply and demand. As a publisher, you must have an AdServer. Don't waste valuable time reinventing it; spend that time bringing users back, working with the community, collaborating with advertisers and most importantly, working with your AdServer. Yes, work with your AdServer. Choose the right partner, and you can focus on what truly matters: users -> advertisers -> engagement. At Aniview, we believe the strongest growth comes from working together. Every system we design scales with flexibility so partners can move faster without losing their footing. Here’s to a week of steady progress, smarter tech, and a more open ecosystem. #AdTech #OpenWeb #Innovation #PublisherFirst #CTV #SSAI #Monetization #Aniview #AdServer #workWithYourAdserver!