Ecommerce

This might feel counterintuitive, but the better-formatted your cold email, the fewer replies you're going to get.  There's one big exception: Images. Cold emails with an image embedded see a 17% increase in replies. Reason: A picture is worth 1000 words and frankly quicker & easier for prospects to process than text-based communications. -- Other recommendations: 1. Cut all formatting from your email. Italics, Bolds, Underlines, etc. 2. Same goes for bulleted lists. These just scream "feature dump" 3. Links & other large attachments generally kill your deliverability. 4. Remove the word "AI" from your subject lines (17% decrease in opens). This data comes from an analysis of 85M+ cold emails as part of the new 30 Minutes to President's Club Cold Email Course in collaboration with Jason Bay and Gong. You can get the full report for free here: https://lnkd.in/gW_PAnf5

6 abandoned cart email templates that actually recover revenue: Each one covers a proven angle. Rotate them in a 3-email flow or test 1:1. 1. Simple Reminder Template Subject: Still thinking it over? Why it works: - Sometimes people just forget. This is a clean, non-intrusive nudge. Best for: Loyal customers or premium brands Send in: Email 1 (1–4 hrs after cart abandonment) Copy: - You left something in your cart - We saved it for you - Complete your order anytime CTA: Return to Cart 2. Discount/Incentive Template Subject: Here’s 10% off to complete your order Why it works: - Drives action from price-sensitive customers. Creates urgency with a deal. Best for: New customers, competitive markets Send in: Email 3 (48–72 hrs after abandonment) Copy: - Still on the fence? - Use code SAVE10 at checkout - Offer expires in 24 hours CTA: Claim My Discount 3. Social Proof Template Subject: A customer favorite is waiting for you Why it works: - Highlights reviews and popularity to build trust and reduce hesitation. - Best for: High-consideration purchases or new shoppers - Send in: Email 2 (12–24 hrs after abandonment) Copy: - This item is a customer favorite - Rated 4.8/5 by thousands of buyers - Get yours before it’s gone CTA: See Reviews 4. Urgency/Scarcity Template Subject: Almost gone—don’t miss out Why it works: - Taps into FOMO. Limited stock or time-sensitive offers push action. Best for: Popular items, limited editions Send in: Use in any email for urgency layering Copy: - We can’t guarantee it’ll be here later - Only a few left in stock - Secure yours now CTA: Complete My Order 5. Personalized Recommendation Template Subject: We saved your cart (plus a few things you might like) Why it works: - Cross-sells and personalization can increase AOV and relevancy. Best for: Repeat customers, larger catalogs, data-rich brands Send in: Email 2 or 3, depending on data depth Copy: - Here’s what you left behind - Plus, these go great with it - Let us know if you have questions CTA: Return to Cart 6. Problem-Solution Template Subject: Questions about your cart? We’ve got answers Why it works: - Handles common objections like shipping, returns, or product fit. Best for: Complex products, new brands Send in: Email 2 or 3 to educate and reassure Copy: - Not sure about sizing, delivery, or returns? - Here’s what you need to know - We’re here to make it easy CTA: Read FAQs You'll want to compile these into a multi-touch email flow. Here's an actual flow example: Email 1: Simple reminder (1–4 hrs) Email 2: Social proof or problem-solution (12–24 hrs) Email 3: Incentive or founder-style plain text (48–72 hrs) Optional Email 4: Follow-up 5–7 days later

🚨 Visa just dropped a new protocol to secure the AI shopping boom. It’s called the 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗔𝗴𝗲𝗻𝘁 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹, and it could redefine how online payments work when AI agents, not humans, are the ones doing the buying. Here’s the problem Visa is trying to solve: AI-driven traffic to U.S. retail sites has surged by 4,700% in just one year, according to Adobe. But merchants can’t always tell whether that traffic comes from legitimate AI shopping assistants (like ChatGPT-style agents comparing prices and making purchases), or from malicious bots scraping data or testing stolen cards. That’s where Visa steps in. The Trusted Agent Protocol creates a cryptographic trust handshake between merchants and approved AI agents. ✅ Each AI agent gets a unique digital signature after being vetted through Visa’s Intelligent Commerce program. ✅ When the agent visits a website, it presents this signature, allowing the merchant to verify instantly whether it’s trustworthy. ✅ This works with existing web infrastructure (no major overhaul required) and is built on open standards like HTTP Message Signatures. The goal? To build the missing layer of trust in what Visa calls “agentic commerce”, a world where your AI assistant can autonomously browse, compare, and buy on your behalf. 💬 “Without common standards, potential risks include fragmentation and closed-loop models,” said Rubail Birwadker, Visa’s Global Head of Growth. Visa built the protocol together with Cloudflare and collaborated with Google, OpenAI, Stripe, Microsoft, Shopify, Adyen, Ant International, Checkout.com, Cybersource, Elavon, Fiserv, Nuvei, and Worldpay to ensure ecosystem compatibility. But this move also raises big questions 👇 – Who decides which AI agents get approved? – What happens if an AI makes an unauthorized purchase? – And will merchants accept Visa as the gatekeeper for agentic commerce? It’s a bold step that cements Visa’s $10B bet on AI, and positions the company at the center of the next major shift in digital payments. The real question now: Who will win the battle to control AI-driven shopping: Visa, Google, or OpenAI? Thoughts? The 𝗩𝗜𝗗𝗘𝗢 below 👇 is from 5 months ago, when Visa launches AI Agents for Shopping, where Visa CEO Ryan McInerney said AI shopping will be '𝙖 𝙡𝙤𝙩 𝙡𝙞𝙠𝙚 𝙨𝙚𝙡𝙛-𝙙𝙧𝙞𝙫𝙞𝙣𝙜 𝙘𝙖𝙧𝙨'

75% of visitors that land on your PDP bounce. That’s 3 out of 4 potential customers, gone. Why? Because most sites make visitors do the work: • Finding key product details • Figuring out why it’s worth buying • Searching for trust signals before committing But shoppers shouldn’t have to think. They should instantly believe you’re the right solution. In this post I'll be sharing a comprehensive guide of 12 changes you can do to your PDP to highlights benefits and convert shoppers.  1. Show key concerns your product solves. Keep them as a badge and place it above the product title. Gets them interested from the top of the page.       2. Highlight who is this product for. Place this under the product title. Important for skincare, personal care websites.       3. Highlight the quantity they get for the price they pay. This cab be grams, litres, days of supply.       4.  Add a badge like "Best seller", "Most loved". Do this where it's relevant. This builds confidence in their purchase decision.       5. Add the results the product has driven. This can be for other customers or the result of a clinical study you have conducted.       6. Show image thumbnails. The image gallery is the fastest way to tell what's in your product, how to use it, when to use it. Get them to scroll through it.       7. Highlight 3-5 key benefits of the product. Keep this in 1 line and have them in bullets or with icons.       8. Tell WHY is your product effective. In this example, I've added an ingredients section to explain that.       9. Keep add-to-cart as the primary CTA. And not buy now. This is relevant for skincare websites since you can cross-sell other products in this routine.      10. Optimize the area around the add to cart. Highlight shipping time, free shipping, where you ship.      11. Motivate purchase with samples or free gifts on orders. Shopper should spend $X to avail this. Increasing your AOV while delighting the shopper.      12. Add a cross-sell. Like 'Complete this routine', 'Complete this look'. Show which products go well with this one. Make it easy to add to cart from this page.      Other changes I did: • Removed auto slide from the announcement bar • Added breadcrumbs to help navigate to parent category (reduces bounce rate from PDPs) • Underlined reviews and added the review count. What’s one PDP change that made a difference for you? Drop it in the comments. P.S. If your product has not clinically proven to solve a problem, don’t mention it. The goal isn’t just one purchase. It’s about building a brand that lasts. One that's trusted and gets repeat buyers. Not one that dilutes its name for short-term sales.

I sat down with Lea Algazy, Head of Partnerships at Rep AI, to break down how combining Rep AI and Mailability.io is unlocking 50%+ of total store revenue through email with Klaviyo. The secret? Using Conversational AI data + real-time intent scoring to move beyond static email journeys. Here’s the 3-step strategy powering it: Step 1: Turn live conversations into data-backed email journeys - Rep AI’s chatbot collects emails through natural, high-intent on-site interactions. - Those subscribers are synced directly to Klaviyo, enriched with context and preferences. - Mailability.io applies a real-time Intent Score to each profile the moment they enter your system. Step 2: Score and segment based on real behavior - Every profile is scored individually, not just tagged - That allows brands to: • Re-engage shoppers who chatted in the past but didn’t convert • Identify moderate-intent profiles and warm them up • Pinpoint hyper-engaged users who just need one more nudge to buy - Profiles move in and out of Mailability’s AI segments and AI flows automatically, based on real-time behavior. Step 3: Personalize flows and campaigns at scale - Use the combination of Rep AI’s 500+ chat data points and Mailability’s Intent Scores and smart actions to send the right message, to the right message, at the right time, on autopilot. - Brands are using this to: • Warm up cold profiles and bring them into high-performing AI campaign lists and flows • Increase site activity by 71.5% by sending the right message at the right time • Trigger on-site engagement when high-intent users return, without missing the moment to increase email revenue by 32% It’s not about blasting more emails. It’s about aligning signals across your tech stack and letting real-time behavior guide every send. The full breakdown is in the slides. Curious how this might look inside your Klaviyo account? Let’s connect? https://lnkd.in/dCdwyQ2d

🚀 How To Drive Better Email Leads. How to gather email addresses that people use instead of fake, disposable emails ↓ 🤔 On average, people have 1.7–1.9 different email accounts. ✅ Some have 3+ emails: personal, work, shopping, newsletters. ✅ They all differ significantly in opening rates + attention spans. ✅ Users are protective of private accounts due to spam/scam. 🚫 You will rarely get a first-class email with a newsletter popup. 🤔 People use temporary emails just to get a coupon code. ✅ Businesses don‘t want random accounts, but first-class leads. 🚫 Many lists are filled with fake, disposable, unusable leads. ✅ They have high bounce rates, poor opening rates, 0% conversion. ✅ They are expensive to keep and decrease email delivery rates. ✅ Show the newsletter box when it matters most to customers. ✅ Good option: on the product page, best next to “Add to cart”. ✅ In checkout, allow users to subscribe and use coupon right away. ✅ Verify customer’s email just before and just after the purchase. 🚫 Avoid email pop-ups: they are disruptive, and often dismissed. When it comes to newsletters, our task is to find the right timing when customers care most about the correctness of their email address. It never happens on the homepage, and rarely on category pages. It never happens on search results pages or support pages either. For users to care, they must feel at least somewhat invested in whatever the company is offering. And, most importantly, they should recognize the value that leaving an *accurate* email address would bring to them. Typically it happens on 5 types of pages: 📣 Promotion pages ← “We’ll send a confirmation message to that email”. 🍎 Product pages ← “Leave email and check out with coupon applied”. 🎟️ Sales page ← “Get notified about sales and re-stocked items”. 💳 Final checkout step ← “Review your address for confirmation email.” 🎉 Purchase confirmation page ← “Didn’t get a confirmation? Edit your email.” Sprinkle newsletter boxes across these pages and measure impact. Track not just the list growth, but bounce rates, opening rates and conversion. Your goal is to be at least close to the average email opening rate of 20–22%, which is a standard goal across industries. And: don’t forget to clean up temporary emails from your list — some businesses aren’t aware how expensive non-existent leads can be. You might be surprised how effective a simple change like that can be. It’s great for customers and for businesses — without all the frustrations newsletter sign-up pop-ups bring along. #ux #design

I’ve talked to 4-5 SDR Leaders that have gotten their email domains TORCHED in the last 2 months. Here’s the thing all outbound teams need to understand about deliverability: Email deliverability is a “death by a thousands paper cuts” type of situation. Stop stacking paper cuts and do these 9 things: 1️⃣ Set up secondary domains If you are still cold emailing off your primary email domain you may be in big trouble. This is crucial. Using something like Maildoso makes getting these domains and the whole technical setup super fast... more on that below. The last thing you want, especially if you DONT have a reputable domain like Salesforce(.)com is to burn your orgs primary domain. This doesn’t just affect your sales team. You don’t need your CSMS and CEO landing in SPAM. 2️⃣ Set up your DNS (DMARC, SPF & DKIM) records for ALL of your domains To skip the manual DNS headache... Maildoso automates this setup. I just set up 2 new domains in literally 1 minute with them last week. Right now we can only set up 2 mailboxes per rep in Outreach. Going to be adding a Smartlead integration soon in Common Room to run higher volume experiments based on various intent signals and double down on the ones that work with human SDRs. 3️⃣ Secondary domains should link to your primary You want to make sure your prospects are being directed to your actual company domain if they are curious and click. 4️⃣ Email Warmup - Domains should be “warmed up” for ~14 days before cold emailing Send at least 20-30 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation. 5️⃣ Email Volume - Build this over time. Start with 5-10 emails a day per account and do NOT send more than 30 emails per day per email account 6️⃣ Keep your email signature plain text. No Links. No images. No calendar links…at all Add your address in your signature and make sure you put a picture in your Outlook or Gmail profile. 7️⃣ Vary your cold email copy (i.e. SPINTAX). Sending the same template to every prospect signals that you are a spammer. Customize your first step email. For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”. New age sequencers do this automatically. 8️⃣ Understand that your domain gets TORCHED when people mark your email as spam. Good and relevant copy matter. 9️⃣ Constantly monitor your email deliverability. Deliverability varies across Outlook and Google servers. Get a platform that helps you land in ALL inboxes. Again, Maildoso makes this super easy...  they have daily reputation monitoring built right in so you catch issues fast. They average 98%+ inbox placement - wild. Maintaining good deliverability over time is key in the success of outbound. What would the email deliverability experts add here? #outbound #coldemail #deliverability

Want to increase your email conversions? Here’s the trick—address objections before your subscribers even have them. Instead of leaving them thinking, “But what about ___?”, you can step in and say, “You might be wondering ___, here’s your answer.” That builds trust. It keeps people hooked. And ultimately, it removes any barriers between your subscriber and their decision to buy. Friction = sales killer. Here are 3 quick ways to crush objections with email: Know the concerns: What makes your readers hesitate? Could be price, value, or maybe delivery times. Know them well. Have the answers ready: Simple and clear. Use social proof, FAQs, or even a money-back guarantee to back you up. Weave them into your emails: Let it flow naturally. You’re having a conversation, not pitching hard. Make it part of your story. Example: You’re running an abandoned cart email for a clothing brand. Instead of just saying “Come back and buy,” include a line like, “Worried it won’t fit? No stress, we’ve got free returns!” Anticipate their worries before they ask. Watch your engagement and sales skyrocket. #emailmarketing #saas #ecommerce #coachingbusiness #klaviyo #copywriting #ecom

I was offered ₹1.5 lakh to post a 30-second video. But I said “NO”—and here’s why. On 23rd Feb, a gambling platform (XYZ) approached me. Not to review their platform, but to convince my audience to use it. The deal was simple: • Record a 30-second testimonial saying the game is great for business professionals. • Post it on LinkedIn and promote gambling to my 130,000 followers. • Get paid ₹1.5 lakh for that single video. I took a moment to think. 🔻 I don’t gamble. 🔻 I don’t believe in promoting gambling. And 🔻I certainly don’t want my audience—who trusts me—to engage in something I don’t stand for. Yes, they claimed it was “not just gambling”—that the game improved cognitive skills and was just a “fun challenge” for professionals. But let’s be honest: ☑ Gambling is designed to make people lose more than they win. ☑ It’s a high-risk platform that can lead to addiction and financial loss. ☑ One endorsement from me could influence thousands of people to sign up. So, what did I do? I politely declined and walked away. Could I have taken the money? Yes. Would I have felt good about it? Absolutely not. I built my audience on trust and integrity. If I don’t believe in something, I won’t promote it. Simple. So, to every creator, professional, and influencer out there—if you’re ever offered money to promote something that doesn’t align with your values, ask yourself: “Is this the example I want to set for my audience?” Yes, it’s easy money. But it’s not honest. And to everyone reading this post: Be mindful of what you see online. Not every recommendation is genuine. Not every “trusted” influencer is looking out for you. Do your research. Follow me (Shraddha) for more insights. #NoShadyDeals #Integrity #Trust #EthicalMarketing

Starting from February 1st, Gmail and Yahoo are making some big changes to their policy. But the no.1 requirement is one too technical for most marketers: “Authenticate outgoing emails setting up SPF, DKIM, and DMARC” Here’s what all those terms means, and what you need to do to make sure your emails continue to reach your users: What email clients want is for a way to check the “authenticity” of your emails. So they ask you to set up these authentication techniques: 1. SPF allows a domain to specify which IP addresses can send that mail. It’s like specifying which ‘postman’ is allowed to deliver the mail. 2. DKIM is like a digital signature. Imagine a seal on the envelope telling you its contents were not altered. 3. DMARC is a policy that decides what to do with the mail if both SPF and DKIM fail. *** How can you check if your email is authenticated as a sender?  1. Open an email in your desktop  2. Click the three dots on top right  3. Click “Show original”  4. Should show PASS for SPF/DKIM/DMARC *** Besides having these in place, here are some other recommendations in the recent updates by Gmail & Yahoo: 1. DMARC policy of p=none is enough for now. DMARC policies can be of different types. In ‘p=none’, you don’t take any action against emails that have failing SPF/DKIM. But you receive reports to keep an eye. But if your brand has already seen phishing emails being sent in your name, it’s better to switch to p=reject/quarantine.  2. Separate email types by IP or DKIM domain I.e., don’t send marketing emails and transactional emails from the same source. It ensures that any negative response to a marketing campaign doesn’t also lead to your important transactional emails to land in spam. *** None of these requirements are new. They were just more often called ‘best practices.’ If you need any other questions about these changes, ask away in the comments below