MAU Vegas

Bring The Heat. Raise The Bar. Own The Mic. We're excited to announce that the speaker application for MAU Vegas 2026 is now live! This is your moment to spark real conversation and drive real growth this year. We’re looking for bold voices and fresh perspectives on topics that matter: Data & Analytics - Creative & Innovation in Action - Customer Experience, Retention & Acquisition - Growth, Monetization & Optimization Think you’ve got what it takes to hit the stage? Apply Today: https://ow.ly/RO6450XoBwN

Beth Berger, VP and GM, Americas Ads from Moloco, Jasmine Ye, Growth Manager from Snap Inc., Noa Gutterman, Vice President of Acquisition from Mistplay, and Diana Gilbert, MBA, Marketing Manager-Performance & Personalization from Nestlé Purina North America, talk about how fragmentation is reshaping how we grow apps. While users still spend time on the major platforms, they’re increasingly engaging with niche and community-based apps—and brands that diversify are winning big. +48% ROAS across all categories +214% for shopping apps It’s a full-funnel shift: from acquisition to reengagement to retention. Because in 2025, retention is the new acquisition. Watch the full video here: https://ow.ly/m1CY50Xm5xK

Reserve your spot for the inaugural Women In Apps online meetup this Friday, November 7, at 12 PM EST! Our VP, Angela Harar, will join Nancy Roberts and Evelin Herrera for a candid, empowering discussion on building community and momentum for women in the field. Register here: https://ow.ly/lyuy50Xmtns

MAU Vegas is back May 19–21, 2026 with a new campaign — Ticket to Growth. We’ve flipped the MAU website (goodbye, chess references). Check out mauvegas.com and start planning who’s joining you in Vegas. What’s New: Weekly 2-minute playback clips from this year’s sessions. Online events: App Founders (Oct 29) + Women in Apps (Nov 7). Early-bird sponsorship deadline: Nov 7. Call for speakers opens week of Nov 10. Team Growth: Welcome Ceci Dadisman (Marketing) and Nicole Maratto (Attendee Relations)! Read the full newsletter for details. #MAUVegas #AppMarketing #MobileGrowth #WomenInApps #AppFounders

Paid and organic shouldn’t operate in silos. This 2-minute walkthrough with Anthony Asuncion, App growth Consultant, AppTweak, shows an Apple Search Ads + ASO loop that turns them into one growth engine: Bid on a term → lift download velocity → use a custom product page to improve CVR → rise in organic rankings → higher relevance → better paid efficiency → repeat. Especially effective during seasonal spikes—and valuable year-round. https://ow.ly/sQgv50XfevZ #ASO #AppleSearchAds #MobileGrowth #PerformanceMarketing #Seasonality

One of the strongest takeaways from MAU Vegas 2025: Adolfo Castillo, Sr. Growth Manager from Google, and Krishnan Menon, SVP, Growth Marketing from Fetch, true partners don’t just execute, they challenge your thinking. “Let’s buy the YouTube front page” could have been a one-off idea—until the partner pushed for something deeper and more strategic. The best collaborations aren’t about selling a product. They act as an extension of your team, focused on what the business actually needs. https://ow.ly/gvpN50Xc0WA #MAUVegas #MarketingLeaders #GrowthStrategy #AppMarketing #Partnerships #DigitalAdvertising

Strong growth work is a team sport. In this clip, Krishnan Menon, SVP of Growth Marketing at Fetch, and Adolfo Castillo, Sr. Growth Manager at Google, break down how they aligned brand, performance, product, and analytics to create a truly full-funnel Super Bowl moment. Key takeaways: • Meet weekly, cross-functionally. Not just marketing—include product and engineering so the experience is ready on launch day. • Involve ad partners early. Treat them as an extension of your team to pressure-test ideas and build the middle of the funnel. • Design for multiple touchpoints. The “crescendo” happens when users see a consistent story across channels before the big moment. Watch the clip for how the team moved beyond a single placement to an orchestrated plan across the funnel. https://ow.ly/jJT950XbZ7P #GrowthMarketing #FullFunnel #CrossFunctional #BrandAndPerformance #MobileMarketing

The first-ever Apps Capital Dinner is coming to NYC to unite consumer app founders with the investors who back and acquire them — Angels, VCs, PE, and M&A leaders, a new event created by Evelin Herrera, our global ambassador. 📅 Monday, October 13 | 6:30–9:00 PM An evening of connection, capital, and conversations shaping the future of apps. https://ow.ly/zXCg50X7Zbc

Music isn’t just for music or fitness apps. It’s a proven lever for engagement, retention, and conversions across industries. At MAU Vegas, Lauren Pufpaf shared examples of: •Retail brands like American Eagle are driving higher purchase conversions through music. •Social and UGC apps using music as the hook that stops the scroll. •Smart devices are transforming into true experiences when music is integrated. Music shapes behavior, strengthens brand, and drives measurable ROI. Watch the clip: https://ow.ly/sMvo50X6fne #MAUVegas #AppMarketing #AppGrowth #Retention

Music isn’t just a vibe. It’s a proven lever for retention, engagement, and revenue. At MAU Vegas, Lauren Pufpaf, Feed Media Group (FMG), shared how: •American Eagle drove a 200% lift in conversion by integrating music into their ecommerce app. •FitOn used popular hits as the carrot to drive premium subscription upgrades in health & wellness. Music shapes mood, drives session length, and reinforces brand — making it one of the most underused growth tools in mobile. Watch the clip: https://ow.ly/PPh850X6eIn #MAUVegas #AppMarketing #Growth #Retention