I've worked with similar design pattern in other projects. There are several ways to do this and the task would involve managing multiple project or application modules. I am assume you are working with a team of developers and not using either PHP or JavaScript MVC framework.
PHP Template
For many reasons, I'm against using “search and replace” method especially using server-side scripting language to parse HTML documents as a templating kit.
Why?
- As you maintain business rules and project becomes larger, you will
find yourself reading through a long list of regular expressions,
parse HTML into DOM, and/or complicated algorithms for searching
nodes to replace with correct text(s).
- If you had a placeholder, such as {title}, that would help the
script to have fewer search and replace expressions but the design
pattern could lead to messy sharing with multiple developers.
- It is ok to parse one or two HTML files to manage the output but not
the entire template. The network response could be slower with
multiple and repetitive trips to server and that's just only for
template. There could be other scripts that is also making trips to
the server for different reason unrelated to template.
AJAX/JavaScript
Initially, AJAX with JavaScript might sound like a neat idea but I'm still not convinced.
Why?
- You can't assume web browser is JavaScript-enabled in every mobile
or desktop. You might need to structure the HTML template in few
ways to manage the output for non-JavaScript browsers. You might
need to include
<noscript> and/or <iframe> tags on every page. And,
managing alternative template for non-JavaScript browser can be
tedious.
- Every web browser interpret JavaScript differently. Most developers
should know few differences between IE, FireFox, Chrome, Safari, and
to name few. You might need to create multiple JavaScript files to
detect then load JavaScript for that specific web browser. You
update one feature, you have to update script for all web browsers.
- JavaScript is visible in page source. I wouldn't want to display
confidential JavaScript functions that might include credentials,
leak sensitive data about web services, and/or SQL queries. The idea
is to secure your page as much as possible.
I'm not saying both are impossible. You could still do either PHP or JavaScript for templating.
However, my “ideal” web structure should consist of a reliable MVC like Zend, Spring, or Magnolia. Those MVC framework include many useful features such as web services, data mapping, and templating kits. Granted, it's difficult for beginners with configuration requirements to integrate MVC into your project. But in the end, you could delegate tasks in configurations, MVC concepts, custom SQL queries, and test cases to developers. That's my two cents.