The following code embedding a Flash animation into an HTML document using SWFObject displays only the alternative content. Why?
<!DOCTYPE html>
<html>
<head>
<title>Adding a Flash Movie</title>
<script type="text/javascript"
src="http://ajax.googleapis.com/ajax/libs/swfobject/2.2/swfobject.js">
</script>
<script type="text/javascript">
swfobject.embedSWF("flash/bird.swf", "bird", "400", "300", "8.0.0");
</script>
</head>
<body>
<div id="bird">
<p>An animation of a bird taking a shower</p>
</div>
</body>
</html>
Chrome, IE and Firefox all show just An animation of a bird taking a shower.
The code is a sample from the book HTML & CSS: design and build websites.
https://get.adobe.com/flashplayer/in a hiddeniframewill prompt the user for permission to run Flash. See Flash Roadmap for Chromium and the answer I got this info from.