I have a route for different pages of store profiles in my Node app. Been googling, and I know I can edit the parameters, but I have absolutely no idea how to change the content (loading with React) based on name. I'm just using res.render() to render the specific page.
For example, https://www.instagram.com/adidas shows different content than https://www.instagram.com/nike however, they have the same HTML structure and base profile HTML. It's just the content that is different!
Right now, I just have an store.ejs that is the html structure of each profile.
What's an example for how to change and load content based on the name/id?