Is it possible to replicate this with javascript?
preg_replace('/(.gif|.jpg|.png)/', '_thumb$1', $f['logo']);
EDIT - I am not getting this following error for this peice of code,
unterminated string literal
$('#feed').prepend('<div class="feed-item"><img src="'+html.logo.replace(/(.gif|.jpg|.png)/g, "_thumb$1")+'"/>
<div class="content">'+html.content+'</div></div>').fadeIn('slow');
.?\.jpe?gin both. The shortjpgvariant is just a concession to the DOS era.