String and integer multiplication in C++

I wrote the following code

#include <iostream>

#define  circleArea(r) (3.1415*r*r)
int main() {
    std::cout << "Hello, World!" << std::endl;
    std::cout << circleArea('10') << std::endl;
    std::cout << 3.1415*'10'*'10' << std::endl;
    std::cout << 3.1415*10*10 << std::endl;

    return 0;
}

The output was the following

Hello, World!
4.98111e+08
4.98111e+08
314.15

The doubt i have is why is 3.1415 * '10'*'10' value 4.98111e+08. i thought when i multiply a string by a number, number will be converted to a string yielding a string.Am i missing something here?

EDIT: Rephrasing question based on comments, i understood that single quotes and double are not same. So, '1' represents a single character. But, what does '10' represent