You can specify a default value for the column when you create the table. (It doesn't appear as though you can add a default using an ALTER statement, so you'll have to recreate your table.)
CREATE TABLE your_table_name
(MainContactName TEXT NOT NULL DEFAULT '')
New rows that are inserted without a value specified for MainContactName will have an empty string for the MainContactName field. You could try to explicitly insert nulls into that field, but the queries would blow up due to the NOT NULL constraint.
select case when background=red then green end as background from table:P